Endless Pools and U.S. Masters Swimming Continue Partnership

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Endless Pools, the Aston, Pa.-based manufacturer of swim-in-place pools and spas, will continue its support of U.S. Masters Swimming, the company announced.

“USMS encourages adult swimming and, by extension, keeps the sport alive for future generations,” said James Murdock, founder of Endless Pools and inventor of the swimming machines it sells, in a press release. “… there is no better time for us to team up with USMS to advance our shared mission of promoting health, wellness, fitness and competition through aquatic activity.”

As part of the three-year agreement, Endless Pools has paid a sponsorship fee to the not-for-profit swimming organization. Additionally, in 2016, the manufacturer will offer USMS members an exclusive discount on its swimming machine, spa or therapy pool.

Endless Pools was established in 1988. Last year, it was acquired by the portable-spa maker Watkins Manufacturing, a wholly owned subsidiary of Masco Corporation.

 

About the Author

Rebecca Robledo

Rebecca Robledo is deputy editor of Pool & Spa News and Aquatics International. She is an award-winning trade journalist with more than 25 years experience reporting on and editing content for the pool, spa and aquatics industries. She specializes in technical, complex or detail-oriented subject matter with an emphasis in design and construction, as well as legal and regulatory issues. For this coverage and editing, she has received numerous awards, including four Jesse H. Neal Awards, considered by many to be the “Pulitzer Prize of Trade Journalism.”