Rockford, IL

  • Waterparks

    Magic Waters:Two

    At Magic Waters in Rockford, Ill., something magical happens 

    4 MIN READ
    StrategyCreate special events that invite families and groups to come to the waterpark for more than just a day, then make them feel at home.ResultAttendance spiked at more than 20 percent overall, and on the park’s "$10 buck Tuesdays" it jumped as high 300 percent.

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